Privacy Policy

When you join the waitlist we collect the email address you submit, the audience you self-identify with (mom, support person, professional, or newsletter), and optional context you share in the signup form (name, due date, feeding preferences, role, etc.). When you use the Dear Momma app, we collect the account information you provide and the tracking entries you create for you and your baby.

• To send beta updates, early access invitations, and product news you opted into.
• To personalize the app experience and features for your stage of motherhood.
• To improve Dear Momma through aggregated, de-identified analytics.
• To respond to your questions and support requests.

We do not sell your personal information.

We share limited data with vetted service providers who help us operate Dear Momma:

• Supabase - database, authentication, and file storage.
• Lovable - hosting for the waitlist site and app infrastructure.
• Lovable AI Gateway - AI features inside the app (when enabled).
• PostHog - product analytics (when enabled).
• RevenueCat - subscription management (when enabled in-app).

TODO(legal): confirm final subprocessor list and add a data processing addendum link before public launch.

Waitlist records are retained while you remain subscribed. App account data is retained while your account is active and for up to 30 days after deletion to complete removal from backups. See Data & Account Deletion for how to remove your data sooner.

Depending on where you live, you may have the right to access, correct, export, or delete your personal information, and to opt out of marketing communications. To exercise any of these rights, email privacy@dearmomma.com.

Dear Momma is intended for adults 18 and older. We do not knowingly collect personal information from children. Baby tracking data is entered and controlled by the parent or caregiver.

Questions about this policy? Email privacy@dearmomma.com.